Artificial Intelligence Driven Solutions to Business and Engineering Problems 21 ESTIMATION OF THE INVESTMENT ATTRACTIVENESS OF COMPANIES USING MULTIPLES THAT ACCOUNT FOR INDUSTRY SPECIFIC FACTORS

The article is devoted to the issue of using financial multipliers to estimate the value of a company. In our research we identified the industries that account for more than 50% of Gross Domestic Product. We took the companies with publicly available information. Then we used multicriteria Muchnik's model to identify promising companies and receive the required sample. At the final stage, we used a comparative approach for the evaluation of companies in these industries. The results of experiments showed the essential advantage of the proposed method. Notably, we marked multiplier, which were most likely gave a more realistic evaluation of companies. The paper reflects the results of Bachelor research.